What Is Curation

what is curationOriginally, the word “curation” has been associated with anything that is cultural and traditional in nature.

When people hear the word “curation,” they would usually associate it with certain terms such as museum, art work, gallery, archive and library.

A “curator” is therefore someone who oversees museum materials. He is also a keeper and a content specialist who has the responsibility in handling the collections of an institution coupled with the interpretation of materials that have heritage value.

In this digital age however, “curation” had evolved to become more than just a museum-confined activity. As more and more people rely on the Internet to get more information on various subjects, the process of “curation” had absolutely become more diverse and naturally more complicated.

Anyone may have been a curator in one way or another without even realizing it in the first place. If you use Instagram, subscribe to a newsletter or maintain a Twitter account, it is highly likely that you have encountered or joined a certain form of content curation.

Content curation, which can be used interchangeably with digital curation, refers to an activity that involves searching, organizing and contextualizing content. The full curation lifecycle is made up of a number of phases that include conceptualizing, creating, accessing and using, appraising and selecting, disposing, ingesting, preserving, reappraisal, storing, accessing and reusing, and transforming.

In other words, “curation” is more than just gathering data in the sense that it also requires sound judgment, quick thinking, discipline, and perhaps even a lot of common sense.

These days, most people have at least one or two social media accounts where they post or create data. According to a post at ScribbleLive, there are more than 200,000 tweets produced in every minute. The same huge number has been recorded for the same period in other sites such as Instagram, where more than 200,00 new photos are posted; Yelp, where more than 20,000 reviews are given by users; Pinterest, where more than 3,000 images are pinned; and YouTube, where more than 70 hours of new videos are uploaded.

Companies usually rely on a good and appropriate way of curating materials as they realize its potential in helping them build a relationship with their customers. Through curation, they are able to take the task of rummaging through numerous content sources and then present the content in a way that makes it appear more interesting to their target audience which in turn add up to their relevance.

Curation is therefore a useful strategy that should be treated as a long-term opportunity. It is also a good way to gain trust so long as curation is done with consistency, patience and diligence.

You can see our curation policy on our Legal Page.